13 Jan 2020 --- Consumer appetite for artificial food dyes is waning, motivating more formulators to switch out artificial dyes for farm-grown “coloring foods.” Vibrant and shelf-stable plant-based food pigments are in high demand this year, with significant attention paid to eye-catching shades that tick both clean label and sustainable boxes. The expansion of the plant-based meat space, meanwhile, is opening up broader applications for natural colors. FoodIngredientsFirst speaks to manufacturers at the forefront of this global taste shift, which propels the gradual phasing out of synthetic dyes.