Craft potential? Breweries increase residential US property values, research notes

26 Mar 2019 --- The craft brewery boom has proven to be good news for home values, according to researchers at The University of Toledo and the University of North Carolina, US. Using Charlotte, North Carolina, as a case study, the researchers found that craft breweries have a positive impact on residential property values. The study, published in Growth and Change: A Journal of Urban and Regional Policy, found no significant impacts on commercial property values.

The researchers found that condominiums in center-city neighborhoods show a nearly 3 percent increase on sales price after a brewery opened within a half-mile radius and single family homes in center-city neighborhoods saw a nearly 10 percent rise after a brewery opened within a half-mile radius. In Charlotte, a relatively large and growing city with increasing competition for land and housing, 21 breweries opened between March 2009 and October 2016.

“Being able to walk to a craft brewery in the evening or late afternoon on the weekend is considered a positive amenity that would – for some people – be attractive when looking at a house,” says Dr. Neil Reid, Professor of Geography and Planning at The University of Toledo. “There is a different attitude toward a craft brewery. It’s perceived differently than a liquor store or bar.”

For the study, researchers focused on properties sold between 2002 and 2017 within a half mile buffer of a brewery and found that while many areas close to a craft brewery appear to have been associated with relatively higher price premiums even before the opening of the brewery, breweries tend to add to this premium.

“These results are informative to policymakers considering revising zoning laws and other regulations in efforts to promote the growth of craft breweries and spur economic development in their local economies,” explains Dr. Isabelle Nilsson, Assistant Professor in the Department of Geography and Earth Sciences at the University of North Carolina.

Dr. Reid’s previous research has shown that craft breweries often tend to be located in neighborhoods that have recently experienced economic distress, and craft breweries have played a key part in revitalization efforts in many urban areas by restoring old, abandoned buildings.

Craft breweries contributed US$76.2 billion in economic impacts to the US economy in 2017, including more than 500,000 total jobs with more than 135,000 jobs directly at breweries or brewpubs, according to the Brewers Association.

“This new research shows that craft breweries contribute to increased property tax revenues for local governments, in addition to job creation and aiding neighborhood revitalization efforts,” Dr. Reid says. “However, the effects to residential property values may not be as significant in places with higher rates of vacancies and lower population growth, as well as in more established cities such as Chicago or New York.”

In a separate study recently published in Papers in Regional Science, the researchers took a closer look at craft brewery closures in Chicago, Denver and Portland from 2012 through 2016 after a decade of rapid industry growth. In those four years, 27 craft breweries closed and 225 opened for business.

Peak growth in all three cities took place in 2013 and 2014 and since then the number of entries into the market has declined while the number of closures has increased.

“I think that the craft brewing industry is following a natural progression, with rapid growth at the onset followed by diminishing growth rates as it matures,” Dr. Nilsson comments. “As it continues to mature, we will see shakeouts involving closures of less competitive breweries.”

The economic geographers found that being in a cluster does not have a significant effect on brewery survival.

“Many craft brewers who open a business choose to locate close to the competition to draw more people in for brewery hopping, though it also is partly driven by zoning restrictions, too,” Dr. Reid notes. “However, clustering also creates a more competitive environment, which can make it harder for one to remain open.”

Although closures do not appear to occur in brewery districts or areas with a high concentration of breweries, closures tend to occur in more residential areas outside of downtowns.

Closed breweries had an average of one other brewery within one mile, while those that were still open as of 2016 had roughly two other breweries surrounding them.

The researchers also identified other trends related to business survival:

• Being in a neighborhood where incomes are higher is positively associated with brewery survival.
• As the population of caucasians and Millennials in a neighborhood increases, the probability of a brewery surviving decreases.
• Higher population density also is associated with greater likelihood of closure.

“Even though Millennials are driving the industry and craft beer drinkers are predominantly white, income is more important than racial composition or age composition,” Dr. Reid concludes.