Crabbie’s Launches ‘Try it you Might Like it’ Campaign

21 May 2015---Halewood International has launched a new multi-platform marketing campaign across Radio, TV, PR, social media and trade press, for its Crabbie’s Original Alcoholic Ginger Beer.

This new chapter in the Crabbie’s story encourages consumers ‘try it you might like it’ and takes the brand on to the next stage of its ‘Refreshingly Adventurous’ platform, with the first wave of national TV spots launching on the 21st May and activation continuing throughout 2015.

Targeting consumers who may want to try the alcoholic ginger beer, the campaign features the voice of legendary actor and comedian Vic Reeves. The adverts showcase how Crabbie’s Alcoholic Ginger Beer uses only real ginger and spices and is steeped for up to six weeks to produce a spicy, crisp and refreshing ginger taste.

Richard Clark, marketing director at Halewood International, said: “The next chapter of our campaign sets out to remind consumers what they love about Crabbie’s Original Alcoholic Ginger Beer and encourage the few who haven’t sampled the liquid to give it a try.

“Crabbie’s is the UK’s number one alcoholic ginger beer and we’ve been delighted and encouraged by the support received from retailers and customers since the brand launched in 2009. We hope this exciting new campaign will take the brand to the next level and reinforce the brands fantastic taste credentials.”