05 Aug 2024 --- Many German consumers are open to trying and buying precision fermentation-based (PF) cheese, researchers at the University of Göttingen, Germany, have found. Some 57% of those surveyed were willing to try the cheese, 24% said they would accept it as a substitute for dairy cheese and 14% were willing to pay more for it. The team examined how consumers accept PF cheese after learning about the potential opportunities and risks of the technology, including its relation to sustainability, impact on agriculture and product quality (consistency and naturalness).
