Cott Corporation Introduces New Disney And Disney/Pixar-Branded Beverages To Delight Kids And Satisfy Parents
New Line of Kids' Bottled Water and Fruit Drinks to Encourage Healthy Choices with Added Vitamins, Minerals and Kid-sized Portions.
16/06/06 Cott Corporation announced today a new line of Disney-branded beverages boasting less sugar and added vitamins, all in kid-size packaging featuring some of Disney's most popular characters.
On the heels of this weekend's premiere of one of the most successful Disney/Pixar animated feature film launches in years, Cars(TM) fruit drinks are now available in grocery and mass merchandise retailers across the United States. The film that took the number one spot at the box office this weekend lends its characters to kids' beverages with 33% less sugar than regular fruit drinks, plus 25% of the daily value of eight essential vitamins and minerals, in smaller cans that Moms love.
"Our track record of quality product innovation and efficient manufacturing, together with the kid appeal and parental trust of the Disney brand, give consumers quality and choice when it comes to better beverage options for kids," commented Brent Willis, President and CEO of Cott Corporation.
Other products launching include Finding Nemo(TM) purified drinking water and The Incredibles(TM) fortified flavored water with five added vitamins. All the products are packaged in kid-portion eight-ounce servings and were developed after extensive research into the attributes of a kids' drink that Moms look for. "We tested all of our water and fruit drink flavors with kids and the products we are introducing received rave reviews across the board," commented Steve LeVeau, director of marketing and category management.
"We're excited to launch new beverage products that will appeal to kids and give parents peace of mind that they are making good choices for their children, backed by the Disney brand," added Lance R. Gatewood, Vice President, North America of Disney Consumer Products' Food, Health & Beauty category. "Cott's strong relationships with retailers nationwide and their commitment to understanding consumer trends and category opportunities have made the development of this product line a great success."
"Disney's decision to choose Cott as a licensee is reflective of our ability to rapidly respond to changing consumer demand and to supply high quality beverages at exceptional value. The move to more branded, higher margin beverages together with retailers will represent an important shift in our mix and growth going forward," added Willis.
