30 Mar 2023 --- For many consumers, core flavors offer a sense of nostalgia. Many grew up with flavors such as chocolate, strawberry and vanilla, which can offer a sense of contentment and familiarity. FoodIngredientsFirst speaks with Paola Bassi, marketing director for Europe at Synergy Flavours, who discusses the evolution of traditional flavors amid economic pressures and why twists on these tastes are essential to innovation.
