03 Feb 2021 --- Concerns are growing among UK consumers that if the government eliminates some in-store food promotions, their shopping bills will rapidly rise. A survey commissioned by the Food and Drink Federation (FDF) has found that 73 percent of in-store shoppers say they usually or always purchase products on promotion when shopping. Meanwhile, a quarter (25 percent) of respondents suggested that if there were no promotions, they would be concerned about their shopping affordability.