22 Sep 2017 --- Supermarkets today are full of products claiming to be natural. The food and beverage industry is responding to the massive global trend towards a healthier lifestyle. To support manufacturers in understanding what consumers really want and perceive to be credibly natural, the GNT Group and market research institute TNS surveyed 5,000 people around the world. A comprehensive summary of the results, GNT’s Guide to Global Consumer Demands comprising 17 pages of findings, is now available as a free download.