Consumer nutrition knowledge study highlights untapped potential for acacia gum
27 Sep 2017 --- Alland & Robert has released the results of a survey it asked the polling organization Toluna to carry out in the UK, Germany, Japan and the US. The questions asked were about the general public’s nutritional knowledge, in particular regarding acacia gum, and the varied results are described by Alland & Robert as “both surprising and unexpected.”
“We already know that the public has a growing mistrust of additives, which don’t have a great reputation among consumers. As more and more people grow concerned about their health and what they eat, they are also better informing themselves, using today’s technological tools. However, the world of additives is very big, diverse, and can be confusing. That’s why we believe it’s important to be transparent with our clients and final customers. We try to respond honestly to their requests for information and communicate more and more openly about our products and about natural gums in general,” she explains.
“We are definitely trying to increase public awareness about acacia gum, its origin, its applications and its benefits,” Fauvarque continues. “Acacia gum is a healthy, safe, vegetal additive that can be used in a multitude of food and cosmetics applications. This is a miracle ingredient, and we believe that this is unique enough to mention. So we will continue helping to educate consumers, but for now, we can’t disclose our plans.”
“No, there aren’t any commercial implications. As an expert in and one of the leaders of acacia gum and natural plant exudates, our goal is to find out more about the final consumers’ behavior and expectations,” she adds.
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