Constellation Brands Renews Distributor Agreements with Republic National Distributing Company

13 Dec 2013 --- Constellation Brands, Inc., a leading beverage alcohol company, announced today the signing of new, five-year distribution agreements with Republic National Distributing Company (RNDC), granting exclusive rights to sell Constellation’s portfolio of wines and spirits in specific markets in the U.S. The new agreements extend a 2009 collaboration and take effect in March, 2015.

RNDC will continue to have exclusive distribution rights in nine markets: Colorado, Indiana, Louisiana, Maryland, Nebraska, Oklahoma, South Carolina, Texas and the District of Columbia. The current agreements in North and South Dakota, which began in 2012, will continue for their full, five-year term.

“Since we evolved our route-to-market strategy a few years ago with a consolidated distributor network, our work with RNDC has led to improved efficiencies and coordination of marketing and promotional programs that support our great brands and promote organic growth for the business,” said Rob Sands, president and chief executive officer, Constellation Brands. “We are thrilled to extend our relationship with RNDC to continue harnessing the power of our full portfolio into the marketplace and look forward to continued success together.”

RNDC has dedicated approximately 170 sales people to exclusively sell Constellation’s brand portfolio. “The opportunity to continue to be Constellation’s preferred distributor and broker in these nine key markets across the U.S., in addition to the other 10 markets where Constellation and RNDC do business together, further aligns our priorities, incentives, and commitment to bringing these dynamic brands to market. Likewise, we are thrilled to extend our relationship with Constellation,” said Tom Cole, president, RNDC.