Compass Minerals Introduces Expanded Line of Specialty Food Salts to U.S. Market

The new expanded private label line, which adds gourmet sea salts, low-sodium salt and a salt substitute to the company’s existing table and Kosher salt products, will be available to U.S. retailers nationwide in January 2010.

10 Dec 2009 --- Following the successful introduction of Sifto branded specialty salts for Canadian consumers, Compass Minerals, through its U.S. subsidiary North American Salt Company, is introducing its line of value-added specialty food salts to U.S. retailers.

The new expanded private label line, which adds gourmet sea salts, low-sodium salt and a salt substitute to the company’s existing table and Kosher salt products, will be available to U.S. retailers nationwide in January 2010. The expanded line will allow retailers to take advantage of the growing specialty salt category, which increased in North America by approximately 9 percent during 2009*.

More shoppers are also turning to private label, with data* indicating that private label sales of consumer goods increased 17 percent from 2007 to 2009. “This new expanded specialty salt line provides U.S. retailers the opportunity to strengthen their premium-tier private label program and increase category sales and margins,” said Jerry Bucan, vice president and general manager of consumer and industrial business. “And, consumer interest in specialty salts is increasing in association with trends in at-home meal preparation, dietary preferences and gourmet cooking.”