Coke, Pepsi, Cadbury, and American Beverage Association Agree to New School Policy
Under the agreement, the companies have agreed to sell only water, unsweetened juice and low-fat milks to elementary and middle schools.
Under the agreement, the companies have agreed to sell only water, unsweetened juice and low-fat milks to elementary and middle schools, said Jay Carson, a spokesman for former President Bill Clinton. Diet sodas would be sold only to high schools.
Cadbury Schweppes PLC, Coca-Cola Co., PepsiCo Inc. and the American Beverage Association have all signed onto the deal, Carson said, adding that the companies serve "the vast majority of schools." The American Beverage Association represents the majority of school vending bottlers.
The deal follows a wave of regulation by school districts and state legislatures to cut back on student consumption of soda amid reports of rising childhood obesity rates. Soda has been a particular target of those fighting obesity because of its caloric content and popularity among children.
"It's a bold and sweeping step that industry and childhood obesity advocates have decided to take together," Carson said.
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