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Coke and Pepsi Wage Lime War

Coke and Pepsi Wage Lime War

07 Feb 2005
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PepsiCo has reported that it will be launching drinks to be called Pepsi Lime and Diet Pepsi Lime in late April or early May.

07/02/05 Coca-Cola and Pepsi will battle it out for the most successful lime flavored cola. Following the below expectation success of Coca-Cola and Pepsi’s mid-calorie drinks in 2004, the two rivals will once again go head to head in the US. PepsiCo has reported that it will be launching drinks to be called Pepsi Lime and Diet Pepsi Lime in late April or early May.
The move follows Coca-Cola North America’s announced plans to introduce Coca-Cola with Lime in the United States by the end of March. The launch was said to come on the back of the roll-out of Diet Coke with Lime, which has become the number 1 selling flavored diet cola in America.
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