Coca-Cola to launch Sugar Free Full Throttle(R)

03/08/05 On the heels of the successful launch of Full Throttle® energy drink in late 2004, Coca-Cola North America is gearing up to expand its growth in the energy drink category with the introduction of Sugar Free Full Throttle®.

Sugar Free Full Throttle will hit shelves nationwide in mid-August, primarily at local convenience stores, with additional availability in other retail locations. Sold in 16-ounce cans and four-can multi-packs, Sugar Free Full Throttle will be competitively priced with other energy drinks on the market.

Sugar Free Full Throttle represents the next step for the Full Throttle brand, which has already achieved a 7.8 percent share of the energy drink category, and is currently available in 78 percent of all convenience retail locations in the United States (Source: AC Neilson Data through June 2005).

A comprehensive marketing campaign continues to support the Full Throttle brand, including radio, print and outdoor advertising, as well as a national sampling program traveling to sporting events, concerts and college campuses.

The launch of Sugar Free Full Throttle continues a year of innovation for The Coca-Cola Company, which includes a range of offerings across all beverage categories.

The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion servings each day.

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