Coca-Cola Raving Brands Sign Beverage Agreement
The beverage marketing agreement is in addition to the existing relationship between Coca-Cola North America and Moe's Southwest Grill, Raving Brands flagship brand, with over 340 stores operating today and another 200 planned through 2008.
23/01/07 Coca-Cola North America and Raving Brands, the multi-concept franchise company of choice have announced a long-term beverage marketing agreement at five Raving Brands concepts — Shane's Rib Shack, Doc Green's Salads & Grill, Boneheads Grilled Fish and Piri Piri Chicken, Monkey Joe's and The Flying Biscuit Cafe. Collectively, the five concepts operate nearly 80 stores in five states with plans to open an additional 120 units over the next two years. The beverage marketing agreement is in addition to the existing relationship between Coca-Cola North America and Moe's Southwest Grill, Raving Brands flagship brand, with over 340 stores operating today and another 200 planned through 2008.
Raving Brands is widely acknowledged in the restaurant and franchise industries as an award-winning and aggressive developer of restaurant and entertainment concepts, and it has recently begun reshaping itself into a world-class enterprise which is focused on strategic growth, brand refinement, and franchisee success.
"Our long-term and strategic relationship with Coca-Cola is yet another significant step in taking Raving Brands to the next level," explains Steve M. LaMastra, president and chief operating officer of Raving Brands. "This agreement speaks to our commitment to our franchisees, who will benefit from the association with some of the most iconic brands in the world, and it gives our entire enterprise access to the marketing prowess that comes with The Coca-Cola Company."
"Raving Brands has been on a phenomenal growth path since its inception in 2000 and has become one of the country's most dynamic restaurant and family oriented franchise companies," notes Ben Shanley, regional vice president, Coca-Cola North America. "We see tremendous synergies with our portfolio of beverages and the growing Raving Brands portfolio, and significant potential for some innovative programming in the future."
