Coca-Cola expands Dasani flavors line
Introducing new Dasani Strawberry.
06/10/05 On the market for just eight months, Dasani Raspberry and Dasani Lemon have taken the market by storm, and now comes Dasani Strawberry. Coca-Cola North America has added a new flavor to its line of Dasani flavored water beverages -- the fastest turning brand in the U.S. flavored water segment in both 20-oz.(1) and 6-pack half-liter(2).
Like Dasani Lemon and Dasani Raspberry, Dasani Strawberry is naturally flavored and lightly sweetened with Splenda® to provide a water alternative without calories or carbohydrates.
Along with the new flavor, Dasani Strawberry will debut new Dasani label package graphics to reinforce the "Fresh Taste" brand positioning. Regular Dasani and Dasani Raspberry and Dasani Lemon will sport the new graphics beginning this fall.
Like the other flavors, Dasani Strawberry will be available nationwide in 20-oz. plastic bottles and six packs of 500 mL plastic bottles. Dasani products are sold in supermarkets, convenience and other retail stores.
Dasani® is a brand of The Coca-Cola Company, the world's largest beverage company. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke®, Fanta® and Sprite®, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding one billion servings each day.
