01 Apr 2019 --- The Coca-Cola Company has unveiled its first ever energy drink. Coca-Cola Energy will debut this week in Spain and Hungary before a potential roll-out to other markets. The new product contains caffeine from naturally-derived sources, guarana extracts, B vitamins and no taurine. A no-sugar, no-calorie option will also available, with both versions offered in 250ml cans. Launching the energy drink under the Coke brand is part of the company’s pledge to branch out from its traditional and core fizzy drinks category. It is about offering beverages that fit a wide variety of lifestyle and functionality demands, alongside becoming a “total beverage company.” A beverage giant like Coca-Cola moving into this space is particularly profound, as it underscores the evolution of the energy drinks landscape.