06 Jan 2020 --- Fiber-rich foods are known to deliver health benefits, mainly with a pronounced focus on gut health. This is why they are popular among today’s health-conscious consumers and are touted as a key trend for 2020. Moreover, “wellness” has become a lifestyle focus for many and fiber is aligned to this trend. Consumers understand and recognize the benefits of “fiber” and increasingly seek foods and beverages that are better-for-them, thus fueling healthier lifestyles. FoodIngredientsFirst takes a closer look at fiber ingredients and the drivers behind the trend.