ChromaDex Receives Higher Demand for Its Recently Launched Dietary Supplements

The novel ingredient in BluScience is ChromaDex's proprietary, patented pterostilbene, branded as pTeroPure, which was named the 2010 North American Most Promising Ingredient of the Year by the independent research company, Frost & Sullivan.

18 May 2012 --- ChromaDex Corporation, an innovative natural products company that provides proprietary, science-based solutions and ingredients to the dietary supplement, food & beverage, cosmetic and pharmaceutical industries, announced that customer demand and unit sales of its recently launched BluScience line of dietary supplements have exceeded the Company's initial forecast and expectations during the first quarter ended March 31, 2012.

The nationwide launch of BluScience in retail outlets began in earnest in early 2012 whereby BluScience became available at a national drug store chain with more than 8,000 stores in the U.S., as well as at approximately 4,000 independent drugstores and pharmacies in the U.S.

In the first quarter of 2012, the initial launch achieved sales of more than 125,000 units of BluScience, more than 50 percent higher than the Company's initial forecast. Sales deductions for promotions and discounts related to the sale of BluScience product totaled $2,249,168 in the first quarter, resulting in net sales of BluScience products of $69,742. Higher than expected consumer demand for the BluScience line resulted in higher than expected promotional expenses.

As planned, promotional activities, discounted pricing and media programs were used to generate interest, and played a key role in the launch and initial consumer awareness of the product line.

Frank Jaksch, Co-Founder and CSO of ChromaDex commented, "ChromaDex made a strategic decision to significantly invest in our patented and proprietary pTeroPure by creating and launching the BluScience product line as well as financing the first human clinical study of pTeroPure. The results will provide an important independent clinical assessment of what we believe is an enormous opportunity with this product."

ChromaDex announced in December 2011 the successful completion of enrollment in the first human clinical study of pTeroPure. The randomized, double-blind placebo-controlled study evaluated pTeroPure effects on blood pressure, total triglycerides, cholesterol, as well as improve markers for oxidative stress in patients with dyslipidemia-meeting inclusion criteria. Investigators are also evaluating the safety of pTeroPure in these patients and other ends points, such as weight loss.

The BluScience line is currently comprised of:

- EternalBlu - supports cellular health and has anti-aging properties

- HeartBlu - helps maintain healthy cholesterol levels and supports cardiovascular health

- MemoryBlu - supports concentration, memory and cognitive function

- TrimBlu - helps control appetite and supports healthy metabolism

- Blu2Go - provides a sustained energy boost and supports focus & mental clarity

The novel ingredient in BluScience is ChromaDex's proprietary, patented pterostilbene, branded as pTeroPure, which was named the 2010 North American Most Promising Ingredient of the Year by the independent research company, Frost & Sullivan.

pTeroPure is a proprietary, nature-identical formulation of the compound pterostilbene, which is found naturally in blueberries. Pterostilbene has superior biological activity, better oral bioavailability and metabolizes more slowly in the body than other polyphenols (phytochemicals with antioxidant activities that help fight free radicals), allowing more time for its antioxidant activities to act. However, the amount of pterostilbene present in a typical serving of blueberries is a tiny fraction of the amount needed to realize its benefits. In fact, one BluScience capsule has the equivalent amount of pterostilbene as contained in more than 500 cartons of blueberries.