ChromaDex Partners with Organic Revolution to Launch New Line of Functional Foods

This partnership creates additional outlets to give consumers access to pTeroPure and its health benefits in support of a healthy lifestyle.

Sep 28 2011 --- ChromaDex Corporation, the creator of pTeroPure, is pleased to announce a supply partnership with Organic Revolution Worldwide LLC to launch a series of gourmet snacks and grocery items under the Dodo Organics label. Organic Revolution Worldwide is the first food company to incorporate pTeroPure into food products. The company will introduce pTeroPure into its Dodo Organics line of nutrition bars and cookies, which launched at the Food & Nutrition Conference & Expo in San Diego on September 25, 2011.

pTeroPure is a proprietary formulation of the naturally occurring antioxidant compound pterostilbene, which is found in blueberries. It has the potential to benefit heart health by supporting cholesterol and blood pressure while providing additional benefits related to cognitive function, healthy aging and blood sugar control.

"We are delighted to partner with ChromaDex as we incorporate their revolutionary pTeroPure pterostilbene into our organic food products under the Dodo Organics label," said David Lewinson, CEO of Organic Revolution Worldwide.

"Entering the food and beverage market is another key milestone for our company," said William Spengler, President of ChromaDex. "This partnership creates additional outlets to give consumers access to pTeroPure and its health benefits in support of a healthy lifestyle."

Organic Revolution Worldwide offers more than thirty different products on the Alice.com ecommerce platform and will be adding several new products with an enhanced nutrition profile shortly.