Chr. Hansen Steps up its Efforts in Natural Coloring Foodstuffs

As a result the food and beverage industry?s demand for coloring foodstuffs is increasing. In order to better support food manufacturers take the leap to coloring foodstuffs, Chr. Hansen significantly steps up its efforts in this product segment.

Coloring foodstuffs are food ingredients with coloring properties that may be added to food and beverages without declaring them as E-numbers. The ingredients are processed from edible, natural sources such as fruits and vegetables.

 

“We have been offering coloring foodstuffs as part of our natural colors portfolio for years,” explains Business Development Senior Director Luc Ganivet who heads up Chr. Hansen?s coloring foodstuffs team. “But now, based on valuable customer feedback, we have expanded the popular FruitMax family of coloring foodstuffs, adding 10 new shades to the range. Our FruitMax assortment now offers approx. 100 visually enticing shades suitable for a variety of applications in the confectionery, ice cream, beverage, dairy and fruit preparation industries.”

 

FruitMax appeals directly to the health-conscious consumer who requests foods that contain less processed raw materials and recognisable ingredients. “With FruitMax there is a clear link to nature. The solutions are processed from carefully selected natural sources. This gives food manufacturers the opportunity to „color food with food? without making compromises on taste and appearance. Our FruitMax products hold clear labelling upsides for the food producers whether operating in Europe, South America or Asia,” Luc Ganivet ends.

 

According to food and ingredients industry market data provider RTS Resource, the global market for coloring foodstuffs currently uses 29,412 tonnes by volume, growing rapidly at a rate of 8.6% per year.