Chr. Hansen Launches New Instant Colors Range

A widely accepted alternative to branded sodas or plain water, the concept “instant powder beverages” is price attractive, easy and convenient.

Nov 16 2011 --- Responding to a growing trend in the international beverage industry Chr. Hansen now launches I-Colors, an innovative new range of instant natural colors for powder soft drinks.

A major industry trend is instant powder beverages which come in single-shot sleeves that can go everywhere. Simply dissolve in water and voila: Enjoy your favorite taste in drinks at an instant. A widely accepted alternative to branded sodas or plain water, the concept “instant powder beverages” is price attractive, easy and convenient – but all worth nothing if the appearance of the product does not appeal to the consumers. This is where Chr. Hansen comes in, now launching a series of natural instant colors—I-Colors—that do the trick.

“I-Colors solve a number of challenges for the producers of powdered drinks. They color all the components in the powder mix very well; they dissolve smoothly and easily and can be blended to achieve many different shades. With their ability to withstand warm conditions and having long shelf-life, powder beverages are especially popular in South America and Asia,” says Ji Hoong Too, Product Manager, Natural Colors Division, Chr. Hansen.

I-Colors are available in yellow for lemon flavors, orange for orange flavors, red for strawberry flavors and magenta/purple for grape flavors.