Chr. Hansen Brings Four New Premium Natural Colors to FI Europe

Emphasizing its position as a global frontrunner within natural color innovations, Chr. Hansen now introduces another three new CapColors after very recently having released the truly unique natural white color CapColors White 100 WSS-P.

13 Nov 2009 --- A brand new white shade as well as improved versions of the yellow, green and black shades make up the 2nd generation of Chr. Hansen’s CapColors range of natural colors which is launched at the Food Ingredients Europe trade show in Frankfurt, Germany, Nov. 17-19, 2009.

Emphasizing its position as a global frontrunner within natural color innovations, Chr. Hansen now introduces another three new CapColors after very recently having released the truly unique natural white color CapColors White 100 WSS-P. The three new shades are:

• CapColors Yellow 100 WSS
• CapColors Green 100 WSS
• CapColors Black 100 WSS

These new patent pending CapColors are based on turmeric, chlorophyllin (derived from spinach and other natural chlorophyllin sources) and carbo vegetabilis (vegetable charcoal), respectively. CapColors are applicable in various foods but the applications in focus for the three new colors are confectionery products.

“Natural color suppliers have been offering yellow, green and black natural colors for a number of years but the new CapColors outshine its predecessors in several ways,” explains Chr. Hansen Color Division’s Ji Hoong Too, Business Development Manager, Confectionery & Ice Cream.

“Due to technological improvements these new colors offers confectionery manufacturers superior color brightness and stability in their products — all naturally. CapColors use encapsulation technology for increased resistance to light, acid and oxidation, making them perfect for applications where bright color is essential. Their increased intensity and brightness ensures that the standardized natural colors withstand the demanding food production processes.” continues Too.

In more detail, confectionery producers using the 2nd generation CapColors shades will reap a number of benefits:

• Increased strength leading to lower dosages and decreased cost-in-use
• Higher color intensity and less sedimentation
• No migration/bleeding issues
• Better stability towards light, oxidation and pH
• Better dispersibility

Furthermore, the new CapColors are certified for Kosher and Halal (excl. CapColors Black 100 WSS) and Vegetarian consumers.

CapColors Black 100 WSS and CapColors Green 100 WSS are not legally permitted in the US.