Chocolate Has Never Been Better ... For You!

Already a popular choice, Vitalicious Foods are steadily gaining ground against traditional bakery items, showing a growing demand for its unique marriage of taste and nutrition.

23/04/07 Vitalicious Food's Deep Chocolate VitaMuffin Mix has been named "Best Muffin" in Health Magazine's 2007 Best of Food Awards, a round-up of the 24 best and healthiest new foods for busy women. With only 100 calories, 98% fat-free, 6 grams of fiber, 4 grams of protein, soy fiber and 15 essential vitamins and minerals, the VitaMuffin Mix is a tasty and healthful alternative to typical high-calorie muffins. Featured in the magazine's May issue, which hits newsstands on Tuesday, April 24, the award-winning mix was selected by a panel of nutritionists, chefs and food industry experts from more than 500 food items that were introduced in 2007.

"With 65 percent of Americans now overweight, people are looking to lose or maintain their weight without giving up the products they love," states Aryeh Hecht, who founded Vitalicious, Inc. in 1999. "Our baked goods are well within the federal dietary guidelines that recommend Americans adopt a high fiber, low-calorie diet. All of our products have the optimum ratio of nutrients to calories and provide excellent nutrients for the least amount of calories. Best of all, Vitalicious baked goods are delicious and great tasting."

Already a popular choice, Vitalicious Foods are steadily gaining ground against traditional bakery items, showing a growing demand for its unique marriage of taste and nutrition. Data for the period ending February 25, 2007 revealed that the VitaMuffin brand makes up nearly 70% of the frozen muffin segment while it continues to be the only brand that has shown significant dollar growth versus Yearly Annual Growth (YAG) in the frozen muffin segment. Finally, the award-winning Deep Chocolate VitaMuffins remain the #1 Stock Keeping Unit (SKU) with double-digit growth in dollars versus YAG.

Rather than ask people to change their lifestyles, Vitalicious offers a satisfying alternative to regular muffins, cereals, bars and snacks by keeping the delicious taste of a comfort-food, while significantly cutting calories, fat and sugar and substituting them with nutrients and fiber.