12 Feb 2021 --- The Chinese Lunar New Year, also known as the Spring Festival, has kicked off with a bounty of festive offerings, as ongoing lockdown measures inspire consumers to turn to food as gifting. The beginning of the Year of the Ox has been graced with bullish performance in Chinese takeout as well as online fruit sales, as consumers find creative ways to celebrate around the rotating table at home.In a trend analysis by Innova Market Insights, peach was pegged as the fastest growing flavor observed in festive desserts and indulgent tea launches.