China Nutrifruit Expands Product Portfolio

After completing extensive research and development ("R&D") and market research, China Nutrifruit commenced production of its new blackcurrant and seabuckthorn concentrate juice products on July 28, 2010 as planned.

Aug 16 2010 --- China Nutrifruit Group Limited, a leading producer of premium specialty fruit based products in China ("PRC"), announced that the Company commenced production of its new blackcurrant and seabuckthorn concentrate juice and glazed fruits products.

After completing extensive research and development ("R&D") and market research, China Nutrifruit commenced production of its new blackcurrant and seabuckthorn concentrate juice products on July 28, 2010 as planned. Management plans to produce a limited quantity of the high-margin, blackcurrant and seabuckthorn concentrate juice products in fiscal year 2011 and will further expand production in fiscal year 2012.

The Company also completed R&D of its new blackcurrant and seabuckthorn glazed fruit products and commenced production on July 28, 2010. For fiscal year 2011, the Company will engage in limited production of the newly developed glazed fruit products and will ramp up production based on market feedback.

Mr. Changjun Yu, Chairman and CEO of China Nutrifruit said, "We are pleased to expand our product portfolio with the addition of blackcurrant and seabuckthorn concentrate juice and glazed fruit products. While we continue to diversify our product mix in response to consumer tastes and preferences, we are also focused on utilizing new raw materials that offer attractive margins and have high nutrient content. Our extensive distribution network, superior processing and market research capabilities give us confidence that these new products will be widely accepted by consumers."