Ceradini Brand Design Unveils New Package Design for Chobani Champions
The new work underscores Chobani's bold brand character and further accentuates and celebrates the product name, which connotes the potential of children to be champions in their own right -- in life, not just in sports.
1/24/2011 --- David Ceradini, President and Chief Creative Officer of Ceradini Brand Design (CBD) in New York City, announced the launch of a new Greek yogurt product for kids featuring new packaging design creative developed by the agency. The new effort is on behalf of CBD design client, Agro Farma, makers of the #1 selling national Greek yogurt brand, Chobani, and its line of Chobani Champions, the first-ever Greek yogurt made for kids. Chobani Champions will be available in stores nationwide early this month, will be sold in 4-packs in child-sized 3.5-ounce cups, and available in Honey-Nana and VeryBerry flavors.
"Children's yogurt continues to be an exciting growth category," said Ceradini. "We're proud to have had this opportunity to help extend the Chobani line with designs for a product that is a healthy, tasty and fun alternative for kids."
CBD's new packaging design creative is a re-design of previous packaging for Chobani Champions. The new work underscores Chobani's bold brand character and further accentuates and celebrates the product name, which connotes the potential of children to be champions in their own right -- in life, not just in sports.
"From a creative perspective, it was our mandate to simplify the design with adequate usage of white space, but at the same time allowing for product shot prominence while highlighting and leveraging the visual equities associated with the brand. We also wanted to capture in the designs and through the use of bold color, the popularity of Chobani Champions flavors among kids, as well as the brand's real naturalness and energy. Agro Farma has made a yogurt that's actually good for kids and tastes good, too! With this design effort, we're confident we'll help create the interest and impact this product so deserves. With both kids and moms."
