Carling Becomes Official Beer Partner of the Premier League

Carling has announced a three-year partnership with the Premier League running from June 2016 until the end of the 2018/19 season. Carling sponsored the Premier League for eight seasons between1993 and 2001, and was also the title sponsor of the Carling Cup for nine seasons from 2003 to 2012.

Jim Shearer, Carling brand director for Molson Coors said: “We are bringing together the UK’s leading beer with the world’s most exciting football brand to rekindle a unique partnership.

“This exciting partnership will allow Carling to simultaneously champion pubs and bars via access to the nation’s favourite sport, whilst supporting growth within the off-trade by providing shoppers access to a range of brilliant Premier League assets.

“Together with our large network of pubs and retailers, we’ll be finding ways to use our unique access to the Premier League, alongside our existing partnership with Sky, to give Carling drinkers more reasons to get together and keep the stories going long after the final whistle has blown.”

Premier League managing director Richard Masters, said: “We are very pleased that Carling has chosen to partner with the Premier League for the next three seasons.