Cargill to Supply Apple Rush Inc. of Organic Erythritol for Its New Light Juices

The true Reduced Calorie feature of the beverages helps you meet the goal of controlling your calorie intake while you still enjoy the antioxidant benefits of nourishing and appealing juices," stated Robert Corr, President of Apple Rush Co.

4 Nov 2009 --- Apple Rush Co., Inc., announces that it has sourced a domestic Organic Erythritol Supplier for its upcoming Apple Rush Organic Light Juices. This new development will assure that the Reduced Calorie versions of its Organic Apple Rush beverages will be well within the USDA's limit for Organic compliance. As recently announced, Apple Rush Organic Light is scheduled for an early 2010 introduction of three new Reduced Calorie flavors: Pomegranate, Original Apple and Black Cherry.

Apple Rush Organic Lights will have the same refreshing taste as their 100% Juice versions, but with 40% less calories. They will be made with 60% Organic Juices and a blend of Stevia and Organic Erythritol, providing a delicious and satisfying taste like the original 100% juice versions. There will be less than 100 calories for the entire 12 oz. can.

The domestic supplier of Organic Erythritol, derived from Organic cane sugar, is Cargill, Inc.

"In light of the continuous stream of studies and press coverage on the negative health effects of soft drinks, we were driven to develop Apple Rush Organic Light. A great tasting lightly-carbonated beverage, it drinks like a soft drink but has the deeply refreshing qualities and rich nutrition of juice. The true Reduced Calorie feature of the beverages helps you meet the goal of controlling your calorie intake while you still enjoy the antioxidant benefits of nourishing and appealing juices," stated Robert Corr, President of Apple Rush Co.