Cantina di Soave, First Italian Company to Introduce Slim, the Super Light Bottle

Facing a consumer ever more careful in purchasing products with lighter packing in order to reduce waste amounts, Cantina di Soave chose to introduce the “green friendly bottle”, patented by Saint-Gobain Glasses.

08/12/08 Reduction. Reuse. Recycle. Recovery. These are the four “Rs” that urged Cantina di Soave, always committed to the respect of the environment and ecology, to adopt “Slim”, the feather light 325 gram Bordeaux bottle (cylindrical shape glass packing specific to wine) against the traditional 410 gram bottle.

Facing a consumer ever more careful in purchasing products with lighter packing in order to reduce waste amounts, Cantina di Soave chose to introduce the “green friendly bottle”, patented by Saint-Gobain Glasses. The new format supports well the weight reduction thanks to a line slightly softer compared to the common use standard Bordeaux style. The bottle is of a double typology: “green” and “half white” with a “Stelvin” screw tap for ensuring wine integrity to the last glass.

Currently this format is used to bottle Soave Doc and Valpolicella Doc for the Anglo-Saxon market which, after the German market, constitutes the main Cantina di Soave’s foreign market, with a 35% share of the overall exports. The agreement on using Slim was undersigned with Tesco, the distribution chain that is committed to reducing by 25% the amount of packaging materials in five years and that has asked all its suppliers an undertaking to this effect.