CAN You Believe It? New Lila Wines are Summer's Coolest Companions

Leave the corkscrews and glassware behind this summer because Lila Wines are changing the game! Whether you're hitting the beach, boat or backyard BBQ, Lila Wines are an effortless way to enjoy premium wine by offering the first and only canned versions of the popular wine varietals, Provence Rosé, Marlborough Sauvignon Blanc and Italian Pinot Grigio.

Derived from the ancient Sanskrit word for "play like the gods," and packaged in bright and playful pop art inspired cans, Lila Wines are a carefree and stylish way to enjoy high quality wine anywhere life takes you. All Lila Wines are naturally gluten free, low in calories and carbs, and contain no added sugar, making them the perfect on-the-go alternative to carb-filled beers, ciders, and malt beverages. Each 8.4 oz. aluminum can is coated with a custom lining developed specifically to maintain the quality and unique characteristics of each varietal, resulting in guaranteed fresh wine.

"Lila Wines are for active, adventurous wine drinkers who value convenience but don't want to sacrifice quality," said Kevin Mehra, president and co-founder of Latitude Beverage Company. "Keeping with our mission of providing premium quality wine at a lower price point, canning the varietals that consumers love is very important to us. We are confident Lila Wines will be the life of the party this summer season and beyond, making wine more accessible, versatile and fun."