Callebaut Launches Premium Real Hot Chocolate Solution

29 Nov 2013 --- Callebaut presented its premium ‘Finest Belgian Hot Chocolate’ innovation at this month’s Horeca Expo in Belgium. The complete concept includes the ‘Hot Chocolate Treasure Chest’ for presenting the products, sachets filled with real Belgian chocolate callets in different flavours, a heat-resistant Callebaut glass and a whisk. The concept offers an indulgent, rich, creamy hot chocolate drink experience.

Relying on its artisanal chocolate-making process, the ‘Finest Belgian Hot Chocolate’ is made in Belgium from bean to callet. It offers the hospitality sector and food service businesses the best solution for supplying consumers with a real hot chocolate drink.

Consumers are demonstrating an increasing preference for a more indulgent, real chocolate drink when visiting a café, restaurant or hotel. Real chocolate contains a higher percentage of cocoa butter than cocoa powder. This gives real chocolate hot drinks a superior taste as well as a thicker and richer texture.

Consumers also appreciate the ritual of being able to mix their hot chocolate drink to their own taste. Premium experiences in the coffee and tea category were introduced to the market some years ago with great success.

Callebaut is now responding to these two trends by introducing its premium line of ‘Finest Belgian Hot Chocolate’. From this autumn, cafés, restaurants & hotels in the Benelux, Germany and the UK will be able to offer their customers the new Hot Chocolate concept. When ordering a cup of hot chocolate, the customer will receive a perfectly portioned and attractively designed, individual sachet with real chocolate callets.

The ‘Finest Belgian Hot Chocolate’ sachets can be presented to consumers in a Callebaut ‘Treasure Chest’, a premium wooden box that holds all six ‘Finest Belgian Hot Chocolate’ flavours: Milk Chocolate, Dark Chocolate, White Chocolate, Milk Chocolate with Honey, Milk Chocolate with Caramel, and Milk Chocolate with Cappuccino.

Each individual sachet holds 35 grams of callets, which is the perfect quantity for creating a luscious hot chocolate drink. Thanks to the high quality packaging, the callets are not exposed to any outside contamination before being served to the end user. This allows Callebaut to provide its customers with the most hygienic way of serving hot chocolate drinks. The packaging also guarantees that the fresh chocolate taste is preserved for longer. The size of the callets ensures that they will easily melt in hot drinks.

The only thing hospitality sector and food service business professionals have to do for customers to be able to enjoy the drinks is serve 200 millilitres of steamed, hot milk accompanied by a ‘Finest Belgian Hot Chocolate’ sachet. The steamed milk can be served in a beautifully designed, double-walled Callebaut glass that is heat-resistant up to 100°.

If hospitality sector professionals wish to add a finishing touch to their customers’ ‘Finest Belgian Hot Chocolate’ ritual, they can also purchase small whisks, which customers can use to stir their hot chocolate drink to perfection.

The ‘Finest Belgian Hot Chocolate’ callets are produced in Wieze, in the heart of Belgium, where Callebaut has been making its chocolate for artisan customers for more than 100 years. Callebaut is one of the few chocolate makers to still select, roast and grind cocoa beans into its own secret cocoa mass, the most important ingredient for chocolate couvertures. With ‘Finest Belgian Hot Chocolate’, Callebaut transfers all its know-how and love for chocolate into your hot chocolate drink.