ButterflyCannon Create Award-Winning RedLeg Rum

02 Aug 2013 --- Premium brand design agency ButterflyCannon have created the brand identity and pack design for RedLeg, an authentic Caribbean spiced rum infused with Jamaican vanilla, ginger and spices.

RedLeg’s design captures the brand’s laid back Caribbean spirit; casual, chilled and totally Irie. An attitude shared by the brand’s friendly little symbol - the red legged hermit crab - a native of the glorious Caribbean coral reef whose scarlet legs protrude from its tiny shell and appear to have caught a little too much sun. A likeness that didn’t go unnoticed when the pale, rum loving, immigrants arrived from Scotland in the 17th Century and suffered from the same sun burn issues, their descendants still known as the Red Legs.

“We feel that ButterflyCannon interpreted our brief perfectly. We’re delighted with the end result; the packaging design alone has led to bar listings!” Don Goulding, CEO Blavod Drinks.

The design has also already won a silver medal in the 2013 San Francisco Spirit Awards.