Burger King to Offer Starbucks Coffee Brand in US
In keeping with the BURGER KING brand’s HAVE IT YOUR WAY philosophy, restaurant guests can enjoy a great tasting, freshly brewed cup of Seattle’s Best Blend coffee, hot or iced, with optional vanilla or mocha flavor and whipped topping, at a suggested retail price of $1 to $2.79.
17 Feb 2010 --- Burger King Corp. and Seattle’s Best Coffee, part of the Starbucks Corporation family of brands, announced they have signed an agreement to offer Seattle’s Best Coffee, in approximately 7,250 BURGER KING restaurants across the United States by September 2010. Offering freshly-brewed premium coffee made from 100-percent arabica beans is part of Burger King Corp.’s commitment to enhancing the brand’s breakfast menu.
In keeping with the BURGER KING brand’s HAVE IT YOUR WAY philosophy, restaurant guests can enjoy a great tasting, freshly brewed cup of Seattle’s Best Blend coffee, hot or iced, with optional vanilla or mocha flavor and whipped topping, at a suggested retail price of $1 to $2.79.
“With over forty years of heritage in premium coffee, Seattle’s Best Coffee brings a high-quality, great tasting cup of coffee to BURGER KING restaurant guests in the U.S.,” John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp. “The addition of Seattle’s Best Coffee expands on our HAVE IT YOUR WAY brand promise by offering our guests even more beverage options and strengthens our ability to remain competitive in a continuously changing industry.”
“We believe everyone should be able to get a great cup of coffee,” said Michelle Gass, president, Seattle’s Best Coffee, LLC. “We are thrilled to be partnering with Burger King to complement their breakfast program. Together, we are making premium coffee far more accessible than it has ever been.”
Seattle’s Best Coffee first started roasting coffee back in 1970, and today is one of the most recognized specialty coffee brands in the United States. The Uncommonly Smooth taste profile of Seattle’s Best comes from years of experience in sourcing and roasting the highest-quality beans, creating truly satisfying and delicious blends.
Seattle’s Best Coffee will replace Burger King Corp.’s current BK JOE coffee program.
