Burger King Takes Quaker Oatmeal to the Breakfast Menu

For the first time, Quaker's branded Oatmeal will be available nationally at all BURGER KING locations during regular breakfast hours, from 6 a.m.-10:30 a.m. at a suggested retail price of $1.99 per individual serving.

Aug 26 2011 --- The Quaker Oats Company, a division of PepsiCo, has announced the launch of their new offering: hearty, great tasting, 100 percent whole grain Quaker Oatmeal as a new addition to the breakfast menu at Burger King restaurants nationwide. Served in Original and Fruit Topped Maple flavors, Quaker Oatmeal is a wholesome, easy option for those on-the-go consumers who are looking for a great start to the day.

"For more than 130 years, Quaker Oatmeal has been a staple breakfast food in American homes," said Margery Schelling, global innovation officer, PepsiCo Foodservice. "At a time when so many families are looking for better-for-you meal offerings on-the-go, Quaker's partnership with Burger King Corporation ("BKC") provides a flavorful, whole grain choice when eating outside the home."

Now, consumers who enjoy Quaker oatmeal have options to enjoy their favorite breakfast both inside and outside of the home. For the first time, Quaker's branded Oatmeal will be available nationally at all Burger King locations during regular breakfast hours, from 6 a.m.-10:30 a.m. at a suggested retail price of $1.99 per individual serving. Each serving of oatmeal offered at BK restaurants is made-to-order and available in Original and Fruit Topped Maple flavors. The Fruit Topped version features dried fruit toppings, including cranberries, raisins, cherries and blueberries.

"BKC is committed to offering Burger King guests quality, great-tasting food beginning with breakfast," said Leo Leon, vice president, Global Innovation. "Our restaurant guests want a variety of items to choose from for every meal of the day and Quaker Oatmeal is a welcome, tasty addition to our breakfast menu at BK."