Built-in pack boost product marketability

Built-in inserts in high quality Superfos solutions meet consumer demands for high quality, convenient and handy ‘two-component’ brands.

10/04/06 The market for two step solutions is booming as they offer high convenience for end-users. Leading packaging manufacturer Superfos has developed a full range of solutions in small and large sizes to meet this increasing demand for high quality and convenience.

The Superfos insert range is designed for both food and non-food manufactures that produce two-component products. Non-food includes brands such as base paint and colour toner, polish and cloth, building products, children toys…and much, much more. Group Marketing Director Thomas Koefoed from Superfos says:

"Two-component solutions are becoming increasingly popular, not only for snack meals, but also for non-food products. By offering a perfect match our built-in inserts ensure a close fit with no risk of content leaking, falling out or simply go missing. Feedback from the market has been very positive."

<B>Boosting marketability</B>

Built-in insert solutions boost product marketability. It provides industry with new ways of appealing to the consumer and consumers need for high quality, convenience and control at the same time.

"By marketing a brand in a two-component pack, entirely new solutions become possible. It means consumers save time in purchasing, and is ensured that components are correctly dosed in relation to each other," explains Thomas Koefoed, adding:

"Furthermore, contents can be used right out of the pack, no additional serving tools or packs are needed. After use the pack can be reused for organizing leftovers in a neat and practical manner."

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Easy logistics</B>

The new solutions with built-in inserts also offer highly improved logistics efficiency, faster filling and reduce total costs. Benefits that apply throughout the supply chain. Other benefits include easy handling and improved stacking ability reducing storage space both at the store and for the end-user.