Budweiser expands ‘Get Home Safe’ campaign
26 Nov 2015 --- Budweiser has announced that it is expanding its ‘Get Home Safe’ campaign for Christmas with presence at nine UK university cities and campuses as part of its ongoing responsible drinking commitments.
By the end of Christmas, Budweiser will have distributed over 20,000 bottles of water with local taxi numbers printed on labels, at universities, student nights and music events this year as part of the campaign.
Further cementing the brand’s responsible drinking commitments, Budweiser will be working with its Budweiser Promotional Team (BPTs) at nine UK universities to identify three monumental moments at each campus – from end of year formals to varsity matches – to hand out ‘Get Home Safe’ water bottles to revellers.
Budweiser representatives will also be on hand at 27 club nights – three at each university – to hand out water bottles and promote drinking responsibly this Christmas; armed with ‘swooper’ flags and branded sampling bins full of water bottles, Budweiser will distribute a total of 1,200 water bottles per university.
The activity comes after Budweiser distributed more than 10,000 ‘Get Home Safe’ water bottles at live gigs and pop-up events across the UK, embedding responsible drinking into its landmark music campaign, the Budweiser Live Project. An additional 1,500 bottles of water were also distributed on student campuses via a Budweiser Pedibus, supporting the music campaign.
Budweiser is also bringing back its Christmas jumper this festive season, the brand’s long-standing emblem for responsible drinking campaigns at Christmas. The jumper will be used across social media activity using the hashtag #BudWiseMen – helping to demonstrate all the perks that come with celebrating responsibly.
The Budweiser Christmas jumper will be a key element of the ‘Get Home Safe’ campaign, worn by staff and handed out to guests at key festive events at the nine chosen universities, helping to communicate Budweiser’s responsible drinking message in unexpected spaces.
The jumpers will also be gifted to three chosen societies at each university, as selected by the BPTs. Over 800 Christmas jumpers will be given away in total.
Matt Leadbeater, brand manager for Budweiser UK said: “Responsible drinking is important to Budweiser all year round; this Christmas we wanted to build on activity done throughout the year by working with these same universities to encourage students to drink responsibly as they enjoy our products this festive season.
“University venues, music events and club nights are great places for bringing people together for an experience often enjoyed alongside a cold beer. By partnering with these sorts of occasions, we want to reiterate the importance of responsible drinking when celebrating. We’re also delighted to bring back our Christmas jumpers, that are not just popular with consumers, but an important tool to drive the responsible drinking message home at Christmas.”
