Bud Light’s ‘Whatever, USA’ Returns This Summer

“Whatever, USA is a paradise for those who are ready for whatever happens next, and we created it to celebrate Bud Light fans who personify the ’Up For Whatever’ mindset,” said Alexander Lambrecht, vice president of Bud Light. “We are on a mission to make Whatever, USA, the capital of unexpected fun, just like we did last year.”

 

Last summer, Bud Light brought its #UpForWhatever mantra to life with a three-day celebration that transformed the town of Crested Butte, CO, into Whatever, USA. All eyes were on Crested Butte as fans waited to hear what unique and unexpected experiences were behind every corner. More than 1,000 consumers 21 and over who embodied the brand’s #UpForWhatever spirit were rewarded with a Whatever, USA citizenship and flown in for the weekend.

 

Bud Light fans were not the only winners during Whatever, USA’s unforgettable weekend. The Crested Butte, CO economy also enjoyed a windfall, with nearly $1MM in revenue and added an additional 500 temporary jobs. “Whatever, USA put us on the map,” said David Ochs, Crested Butte/Mt. Crested Butte Chamber of Commerce. “The event drove significant buzz and visitors to Crested Butte well after the Whatever, USA weekend, which contributed to an unprecedented lift in revenue and tourism.”

 

For the 2015 event, Bud Light is searching for a new location that personifies the #UpForWhatever philosophy, “We’re telling people that if their hometown has enough bananas, glitter and blue paint, and it can be #UpForWhatever at a moment’s notice, then our Whatever, USA search committee might be paying it a visit,” said Lambrecht.

 

Those who are ready to pack their bags and head into the unknown are encouraged to visit Bud Light’s Facebook, Twitter or Instagram pages and submit a 15 second video that proves how they are ready to bring their #UpForWhatever attitude to Whatever, USA. Entries must be tagged with #UpForWhatever and #Audition.

 

Not sure what to include in an audition video? Grab some entry inspiration with Bud Light’s new #UpForWhatever bottle and get a jumpstart on all the spontaneous fun that’s in store at Whatever, USA.

 

Visit UpForWhatever.com to check out highlights from the Bud Light House of Whatever and last year’s Whatever, USA, and to find online submission rules and guidelines for attendees. Whatever, USA, teams will also visit restaurants and bars across the country to search for Bud Light fans who can prove they are #UpForWhatever.