Bud Light has recently hit the market with newly designed packaging. The fresh new look highlights the brand’s key attributes – premium ingredients and a heritage of distinctive care in brewing, while the bold logo helps the brand stand out on crowded shelves. Said Bud Light VP of Marketing, Alexander Lambrecht, “We’re proud to introduce our fresh new look, which pays homage to our most iconic packaging of the past, yet feels current and unique with its bolder logo and distinctive blue colorway…It’s a more intentional communication of the brewing excellence and premium light beer that goes into every bottle and can.”
