Bud Light Announces New TomorrowWorld Partnership, Limited Edition Festival Cans
21 Sep 2015 --- New York (PRNewswire) -- The summer may be ending, but when it comes to music festivals, the party's not over yet. Today Bud Light announced an exclusive partnership with one of the world's biggest and most popular festivals, TomorrowWorld, which includes the limited release of Bud Light TomorrowWorld Festival Cans.
TomorrowWorld creates a unique, awe-inspiring fantasy that draws attendees from all over the U.S. and beyond, making it a one of a kind music festival that's held in Chattahoochee Hills, Ga. from September 25 – 27, 2015. It's an experience Bud Light will amplify for the "People of Tomorrow" in a big way as a culmination of the brand's Summer Bucket List campaign.
"We've been checking off Summer Bucket List goals for fans at festivals, sporting events and favorite hangout spots across the country all summer long," said Alexander Lambrecht, Vice President of Bud Light. "We are always looking for ways to elevate our fans' experiences at their favorite events, and we can't wait to turn up the volume at TomorrowWorld."
Bud Light is enhancing the TomorrowWorld journey for its fans throughout the festival, from a main stage viewing platform to the Bud Light Camp of Whatever in Dreamville. Even the Bud Light TomorrowWorld Festival Cans' designs – designed by TomorrowWorld artists – correspond with the festival's fairytale theme.
The limited edition cans are available at convenience stores in the Atlanta area and at the TomorrowWorld festival. But just like summer music festivals, the Bud Light TomorrowWorld Festival Cans will not last long – only 85,000 were created.
About Bud Light
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment.
About TomorrowWorld
TomorrowWorld is an annual 3-day music festival (and 5-day camping experience) nestled within 8,000 acres in Chattahoochee Hills (Atlanta), Georgia. Sister to the renowned Tomorrowland festival held in Boom, Belgium, the third incarnation of the international music phenomenon known for mind-blowing decor across 9 stages, massive artist line-ups, and luxury camping experiences, will be held on September 25th, 26th and 27th. As the most livestreamed music festival of 2014, TomorrowWorld welcomed 160,000 visitors from 75 different countries through its doors in 2014 and invites guests to discover 'The Key To Happiness' this coming September.
