Britvic and Blue Marlin Add Glitz and Glamour to Grown Up Soft Drink
Designed to be unique, distinctive and disruptive, Glitter Berry is a premium adult soft drink for social occasions at home and in the pub.
Sep 12 2011 --- A limited edition variant of adult soft drink J2O will be adding extra sparkle to Christmas this year: J2O Glitter Berry contains edible gold glitter and comes in glitzy packaging designed by specialist brand design agency Blue Marlin.
The fruity mix will be appearing in pubs and supermarkets in the run up to and throughout the festive season.
Glitter Berry is a delicious mix of red grape, cherry and a hint of spice with edible gold glitter that sparkles once the bottle is shaken. Designed to be unique, distinctive and disruptive, Glitter Berry is a premium adult soft drink for social occasions at home and in the pub.
Helen Gorman, brand controller at Britvic, comments: “The lead up to Christmas will be full of parties and other social gatherings, and as a premium adult soft drink, J2O will have an important role to play. Our limited edition J2O Glitter Berry is not only delicious, but it will also act as a great ice breaker with its fun and glittery design. It’s the first of its kind in the soft drinks category, and we’re confident it will appeal to adults looking for a bit of glitz and glamour.”
Blue Marlin creative director Simon Pendry says: “Everything about the packaging shouts ‘special’ – the sparkly swoosh, shining star and gold border on the label, the indulgent colour palette, the neck collar, even the cap. It is unashamedly glamorous.”
