Brightening up Brunch: Sainsbury’s Launch “True Blue” British Eggs

09 May 2017 --- With the hashtag #eggs being mentioned seven billion times on Instagram in the last month alone, it’s no surprise we’re all looking for more interesting and exciting ways to display this British breakfast favorite. Now to add more taste and vibrancy to a typical breakfast, brunch or lunch, Sainsbury’s has launched new British Blue eggs to liven up consumers’ eating routine.

These blue shell eggs are now being produced after years of testing by the Sainsbury’s Taste the Difference Egg supplier, LJ Fairburns & Sons Ltd. Adding further color to our plates, these new British Blue eggs are available nationwide in Sainsbury’s stores.

The hens that lay these delicious new eggs have a bespoke diet consisting of a grain mix including maize and corn along with extracts from brightly colored flowers, like marigolds, that help deliver a richer tasting, golden yolk.

James Curtis, Sainsbury’s Egg Buyer, said: “We’ve been working with our supplier Fairburn’s for five years to make our Taste the Difference Egg range really distinctive. The unique British Blue breed produces an amazing pastel blue shell egg with a larger, more golden yolk and a luxuriously rich taste. Eggs are a classic brunch component and I’m confident that these beautiful eggs will be really popular with customers.”

Sainsbury’s Taste the Difference British Blue Eggs are now available to buy in store and online, £1.85 ($2.40) for a pack of six. Part of the Taste the Difference range, they also carry the Woodland Trust badge as 1p from every dozen goes to support the Woodland Trust.