Bravo! Foods Begins First Shipments to Mexico and Puerto Rico
In mid-July Bravo! shipped nine truckloads, or 35,640 cases of MILKY WAY Slammers 9-Packs, to Laredo, Texas for export to Wal-Mart's 72 Sam's Clubs locations in Mexico.
08/08/06 Bravo! Foods International Corp., a brand development and marketing company that manufactures, promotes and distributes vitamin- fortified, flavored milk drinks and other beverages announced today that it had begun product shipments to Mexico and Puerto Rico.
In mid-July Bravo! shipped nine truckloads, or 35,640 cases of MILKY WAY Slammers 9-Packs, to Laredo, Texas for export to Wal-Mart's 72 Sam's Clubs locations in Mexico. The Sam's Clubs' in Mexico will initially carry the MILKY WAY Slammers milk products, but Bravo! anticipates increasing the number of SKUs distributed to these locations during 2007.
Also outside the United States, Bravo! has begun product shipments to Puerto Rico. The Company will be utilizing the local Coca-Cola distributor in Puerto Rico to get the product to market. The company shipped approximately 3,200 cases consisting of: 1) MILKY WAY Slammers, 2) 3 MUSKETEERS Slammers, 3) Strawberry STARBURST Slammers Fruit and Creme Smoothies and 4) Orange STARBURST Slammers Fruit and Creme Smoothies to Puerto Rico. Products are expected to be sold in all retail channels.
Roy Warren, Bravo! Foods International's Chief Executive Officer, commented, "We are extremely pleased to have begun shipments of our product to these new markets. We are confident that both Mexico and Puerto Rico will be excellent sell-through markets for our products." Added Mr. Warren, "Over time, we intend to add additional SKUs as well as expand our distribution locations in both Mexico and Puerto Rico."
