Bravo! Brands Launches New Bravo! DOVE Chocolate Milks Nationwide
These two newest products from Bravo! also expand the demographic reach of the Bravo! milk products by appealing to adult tastes.
28/02/07 Bravo! Brands Inc., a brand development and marketing company that promotes and distributes vitamin-fortified, flavored milk drinks and other beverages, announced the nationwide launch of its new Bravo! DOVE Dark Chocolate and Milk Chocolate milks through the Coca-Cola Enterprises, Inc. (CCE) distribution network.
As previously announced the new Bravo! DOVE Dark Chocolate and Milk Chocolate products are being produced under a 5 year license agreement with Masterfoods USA, a division of Mars, Incorporated. CCE, which will be the main distributor of these two products, has already ordered product and has been introducing the products to the supermarket channel, large drug store chains, convenience/retail channel and food service.
Roy Warren, Chief Executive Officer, commented, "The introduction of Bravo! DOVE Dark Chocolate and Milk Chocolate milk products is another significant milestone for the company. We are extremely pleased with the initial launch of these products which expands our milk portfolio, so that now we offer milk products for adults as well as kids." Mr. Warren further added, "We view the launch of these two new products as the successful completion of another strategic objective that we had set for Bravo!"
Hal Kravitz, Vice President, Business Development, and Chief Revenue Officer, Coca-Cola Enterprises commented, "We are extremely excited about the addition of Bravo! DOVE Chocolate milk products to our existing portfolio of Bravo! Brands products. Bravo! is an innovator when it comes to packaging and product and we are thrilled to have teamed up with Bravo! Brands. These two newest products from Bravo! also expand the demographic reach of the Bravo! milk products by appealing to adult tastes."
"We are very proud to expand our DOVE Brand offerings with this outstanding chocolate milk beverage by Bravo!" said Margaret Asselin-Woods, DOVE Brand Director at Masterfoods USA. "DOVE is all about 'savoring the moment' with indulgent, smooth rich chocolate, and this beverage delivers on that promise to consumers."
