Boteco Ultra-Premium Cane Vodka Launches in the U.S.
10 Nov 2014 --- BOTECO Ultra-Premium Cane Vodka, a unique new entry in the spirits category imported from Brazil in three natural expressions—original, berry and lime— by Ambrabev, LLC, of Danville, Kentucky is being launched in four major markets in the United States.
This new Ultra-Premium Vodka is distilled from 100-percent fresh-pressed Brazilian sugar cane expertly blended with crisp, naturally-filtered spring water from the mountains of Rio de Janeiro.To help insure a successful introduction, Ambrabev engaged the services and global resources of Saxco International, LLC, of Horsham, PA, to assist with the all-important packaging aspect of the project. Saxco International are renowned world-wide packaging specialists for the wine, spirits, beer and food industries.
“Our role was to help create an attractive new package that featured a beautiful and engaging eye appeal with a prominent shelf appearance commensurate with BOTECO’s ultra-premium smoothness and masterly-crafted unique taste,” says Jimmy Owens, new product representative and category manager for craft spirits for Saxco International. In order to meet all of the project’s requirements while adhering to creative guidelines and time parameters, Owens worked closely with graphics designer Jeff Ruth, of Shatterbox Studios in Lexington, Kentucky and business consultant Scott Schiller, of Thoroughbred Spirits Group, located just outside Chicago, who helped manage the overall project. Both were most instrumental in working to bring the new package to market.
To get the project underway, Saxco sourced and supplied a quality 750 ML cylindrical bottle perfectly suited for the high-end nature that defines the BOTECO brand. With round shoulders and a long sleek neck, the bottle ensures easy pouring for both consumers and bartenders. The bottle selected is produced by Piramal Glass, of Park Hills, Missouri, one of its many quality and reliable supply partners in its vast global resource arsenal. The bottles were sent to Serigraphie-Richford, of Quebec, Canada for a spray frosting and the application of a five-color screen printing depicting the BOTECO Vodka logo and triangular shaped graphics reminiscent of mountains in Brazil. “The graphics presented an interesting challenge that went through several stages of an evolutionary process with their design specialists to get them to the precise look and feel the client required,” Owens states. The mountains for the original flavor were screened on in a gray and silver color, while the berry flavor was screened in purple and the lime flavor was applied in a decorative lime green.
The bottles were capped with a silver aluminum tee-top synthetic cork. Saxco turned to Tapi, of Norristown, PA, another excellent supply partner for the closure. The corks were over-fitted with a clear PVC Cap-A sleeve from Maverick Packaging, Inc., of Ukiah, CA. The costumer supplied the strip stamps over the PVC sleeves matching the colors of the individual flavors.
According to Zachary Baeker, COO of Ambrabev, “A great artist once said that “art” in itself is an attempt to bring order out of chaos. BOTECO takes this message to heart by combining the untamed passion of Brazil’s vibrant culture with the country’s storied legacy of masterfully crafted artisanal spirits to create the most exquisite ultra-premium vodka in the world.” It is currently being introduced in Florida, South Carolina, Indiana and Kentucky.
BOTECO Ultra-Premium Vodka targets modern spirits enthusiasts between the ages of 25 and 45-years that crave new and exciting experiences and appreciate the art in craft spirits and cocktails. It is 40-percent Alcohol by Volume and 80 proof. The retail price for the 750 ML sizes is $29.99 (U.S. dollars).
