01 Aug 2017 --- One food trend that is undeniably shaping 2017 is botanicals – how substances obtained from plants are giving a major boost to new products across multiple platforms. Eagle-eyed consumers are scanning labels more than ever, scrutinizing the small print for signs of sugar or a host of other ingredients with negative connotations. The clean label trend is driving so many food and drink segments and it’s the natural and healthy credentials of botanicals that are increasingly making them popular and a go-to choice for innovators, who are looking to make bold health and well-being claims.
