Boston Beer to Re-Release Two Drinker Favorite Beers

11 May 2015---BOSTON, MA – Over the years, the brewers at Samuel Adams have released hundreds of beer styles, and crafted more than 60 styles last year alone. Although they may not all be in current rotation, they are far from forgotten.

Craft beer drinkers reach out to the brewers daily with pleas to bring back their favorite Samuel Adams styles, and beginning they can help make that happen. Based on the input of beer drinkers everywhere, Samuel Adams brewers will pull recipes from their “vault” and ultimately choose two winning brews to be re-released nationally for a limited time. Through online and in-person voting, drinkers will determine which two brews will emerge from the Samuel Adams “vault” for national distribution in early 2016.

Here’s how craft beer drinkers can make their voices heard:

Starting May 11th, craft beer drinkers can visit http://www.samueladams.com/drinker-favorites to select their four favorite brews (out of 16 possible options), that they’d like to see back on shelves. Drinkers can return once a day to vote for their favorites.

After voting closes on May 25th, Samuel Adams will tally the votes and brew the four beers that get the most votes.

The four finalist brews will be poured in July and August at the Boston Brewery and select beer festivals nationwide, and a final round of online voting will take place during the summer, where drinkers can vote for the two final winning brews.

The two beers that get the most votes will be declared winners and re-released in the January 2016 Samuel Adams Variety Pack.

“We’ve been brewing boundary-pushing beers for over 30 years, but with innovation comes the inevitability of having to tuck away the recipes for some our favorite brews to save for another day,” said Samuel Adams founder and brewer Jim Koch. “We hear from our drinkers nearly every day asking us to re-release their favorites, so we’re excited to make these brews available once again on a national level.”

The 16 brews from the Samuel Adams “vault” include:

• Black & Brew Coffee Stout (2011*)
• Black Lager (2004)
• Blackberry Witbier (2008)
• Honey Porter (2002)
• Mighty Oak Ale (2011)
• Pale Ale (1999)
• Brown Ale (2005)
• Cranberry Lambic (1990)
• East West Kolsch® (2011)
• Revolutionary Rye® Ale (2010)
•  Rustic Saison (2011)
• Scotch Ale (1995)
• Vienna Lager (2002)
• Weiss Bier (2001)
• Golden Pilsner (1996)
• Hefeweizen (2003)

Craft beer lovers can visit SamuelAdams.com/drinker-favorites for more information and to vote for their favorite brews from the Samuel Adams “vault.”

ABOUT THE BOSTON BEER COMPANY

The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen. Pleased with the results of his work, Jim decided to sample his beer with bars in Boston in the hopes that drinkers would appreciate the complex, full-flavored beer he brewed fresh in America. That beer was aptly named Samuel Adams Boston Lager, in recognition of one of our nation’s great founding fathers, a man of independent mind and spirit. Little did Jim know at the time, Samuel Adams Boston Lager would soon become a catalyst of the American craft beer revolution.

The Boston Beer Company brews more than 60 styles of beer. It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients. Using the traditional four vessel brewing process, the Company often takes extra steps like dry-hopping, barrel-aging, four vessel brewing, and a secondary fermentation known as krausening. The Company has also pioneered another revolution, the ‘extreme beer’ movement, where it seeks to challenge drinker’s perceptions of what beer can be. The Boston Beer Company has been committed to elevating the image of American craft beer by entering festivals and competitions around the globe, and is one of world’s most awarded breweries at international beer competitions. As an independent company, brewing quality beer remains its single focus. Although Samuel Adams beer is America’s leading craft brewer, it accounts for only one percent of the U.S. beer market. The Boston Beer Company will continue its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America. For more information, please visit www.samueladams.com.