Bord Bia Introduces New Craft Brewers And Distillers to the Uk Market at ‘Spirit Of Sharing’ Event

Bord Bia brought together 20 Irish drinks companies and key UK trade and media influencers for its first “Spirit of Sharing” event at the Irish Embassy in London this evening. For eleven of the Irish companies, it was a first introduction to this valuable market.

In his welcome address Ambassador Dan Mulhall said “the Spirit of Sharing” brings together those who want to see the Irish drinks industry thrive and realise its full potential. "Exports of Irish drinks to the UK were valued at €204 million in 2015, accounting for around 29% of total exports for the sector. Premium spirits benefit from the demand for quality products in international markets. There is a growing appreciation of fine foods and spirits, and a desire for products with genuine heritage. It is no surprise then that Irish whiskey is the fastest growing product in the global spirits category, recording fourfold growth over the last decade with an ambition to double exports by 2020. Similarly our craft brewing sector currently has over 50 operational microbreweries with 40% of them currently exporting. This number is set to exceed 100 by 2020. I am delighted to support our high quality drinks' producers in extending their presence in the British market, to the benefit of jobs and prosperity in Ireland."