Bluegrass rebrand enhances focus on taste trends, flavor innovation and formulations
24 Jul 2020 --- Bluegrass Dairy and Food is sharpening its focus on becoming an ingredients business as part of a rebrand and leadership initiative which sees the company change its name to Bluegrass Ingredients. This reflects the company's evolution from a dairy powder producer to a research-driven specialty ingredient provider.
Bluegrass Ingredients' Agile Innovation Model offers a formalized approach to delivering a wide range of products and solutions for customers, including citrus powders, vegan and clean-label formulations and custom ingredients.
"We have a long, proud heritage in the dairy industry and we will continue to deliver high quality cheese, dairy powders and other dairy-based formulations to our customers," says Hoyt Huffman, Bluegrass Ingredients CEO.
"But as our customers have evolved, so have our product offerings and our approach. Our new name represents our enhanced focus on a broader range of taste trends and our ability to develop innovative new flavors and formulations to satisfy customer demands."
Huffman joined Bluegrass in 2017 and under his leadership, the company has brought on several additional highly experienced food industry professionals to help develop and execute an ambitious plan to expand the business using its innovation-driven approach.
Proprietary spray drying, blending and product development processes allows a team of flavor engineers to rapidly prototype new products to match customer specifications or introduce new formulations into the marketplace.
Bluegrass Ingredients has continued to expand its product offering beyond dairy powders to now offer citrus powders and a number of specialty ingredients including non-dairy, vegan and clean-label formulations.
"We've seen a tremendous increase in market demand for a broader range of ingredient solutions that serve several key consumer segments for our customers," adds David Cantrell, Bluegrass Ingredients Vice President of Sales.
"Our expanded product offerings reflect this new market reality and our formalized approach allow us to develop and supply the ingredients that help our customers reach new markets and improve their bottom lines."
The new name and brand identity is effective immediately and will be implemented across all company materials and assets, including a new website.
Edited by Gaynor Selby
