23 Jan 2019 --- Royal DSM has unveiled new brand identities for its gellan gum and xanthan gum portfolios amid the growing demand for plant-based ingredients. DSM Hydrocolloids (DHC), the company’s hydrocolloids business, is seeking to strengthen its foothold in the industry with its knowledge in gellan gum, customer-led innovation and purpose-led strategy. The move marks the company’s steps to further expand its product portfolio and become a trusted biogum partner.